Frequently Asked Questions
Q. Suppose I don't have a website?
A. For a modest fee, we can work with you to
obtain a webname (url) and create a HOME PAGE, or more depending on your desire and budget.
Q. How quickly can this new site be online?
A. Generally, we can launch your HOME PAGE within
48 hours.
Additional pages will be brought online as they
are developed.
Q. What about text pictures and
graphics?
A. Generally, entities not already on the Web
have some form of marketing materials. We will work with them. Should you decide to build on these materials later,
your site can be updated.
Q. I'm concerned about not using my
logo; I spent big bucks to develop it and it has my tag line!
A. As career marketers, we really understand.
Rest assured of two things. 1) Your tag line (up to 20 words) will be included. 2) In design, like life, "The Fallacy
of Composition" works. Just as nobody benefits when everyone stand-up at Fenway Park, advertisers do not benefit
when every advertiser's logo is competing for attention over others. People are just as successful in communities
with indirectly lit signs as they are in communities where neon signs are allowed. It all a matter of scale. If
everyone always sat at Fenway, they would see the game as well --EVEN BETTER -- than when they are all forced to stand because
someone started the standing.
Q. How will people find these sites?
A. The Internet has drastically changed since
the "free" days of search engine listings. Today, it's pretty much "pay to play" w/r/t prime listings. Googles
pending IPO speaks volumes of the revenue which these entities are deriving. So, a portion of revenue generated
from advertisers and sponsors is earmarked for "search publicity." Additionally, we are employing traditional
offline marketing concepts to foster awareness.
Q. You seem to differentiate between
advertisers and sponsors.
Is there a difference?
A. You're observant. There is. Advertisers
are entities who acquire links with taglines; these appear with other links. Sponsors are entities whose linked-name
appears at the bottom on a given page highlighted in a larger font and a different color as the page sponsor.
Q. If there is a page which we wish
to sponsor, that does not currently exist, are you open to creating this page for our sponsorship opportunity.
A. Great question. We like entrepreneurial
thinking. Our answer is "PERHAPS." Here's the scoop. If your idea is interesting and general in nature,
our answer is "YES." For, example "British ships sunk in Boston Harbor during the Revolution." That you are a
marine salvage company does not bother us. However, were the topic restrictive, or even something unique to you
in which the page would be really direct advertising, we are less likely to see the page as serving the visitors in general
as a resource and entertainment guide.
Q. Do you come to my location?
A. No. unless we are requested to take digital photographs for which
there is an extra charge. Otherwise we work electronically passing text and photo files.
Q. How do I pay?
A. You may pay by a mailed check or PayPal. If we are there to shoot
photos, we will pick up the check or cash.
